The recent announcement from PayPerPost (PPP), the big name in regarding their new service, PPP Direct, really turns up the heat on their major competition, ReviewMe. As any publisher that has used the ReviewMe service knows, only 50% of what an advertiser pays ends up in your pocket. Maybe it's just me, but taking a 50% cut doesn't seem all that fair when it is really the site owner that is doing all the hard work.

Essentially PPP Direct functions in a very similar way to ReviewMe, in that advertisers can directly hire good bloggers to write about their products or services. The key difference, and arguably most important one if your key consideration is making money, is that with PPP Direct, the site owner takes away 90% of the total fee. You don't have to be a world class mathematician to figure out which program offers the best deal!

It will be interesting to see how ReviewMe react to this announcement, and in particular, interesting to see what effect it has on their fees. What I'm also curious to see is how PPP Direct will be received by the "big name" sites. One things for sure, this announcement has the potential to drag a great deal of business from ReviewMe and will shake up the world of blog marketing.