"In the brave new world of online media, fortunes can be won and lost on the whim of Google's key search algorithm."

If you haven't read the article posted on the Age website regarding the Google tweak, then you should give it a look. Darren Rowse and Yaro Starak are both quoted in the article, that covers off the most recent page rank update fiasco.

For some reason, I found the following paragraph particularly entertaining:

"Ironically, in the ultimate democracy that is the internet, Google reigns as virtual dictator. By changing the way it ranks sites in search results, it has the power to effortlessly shape the digital economy and manipulate the incomes of millions of web businesses around the world."

I guess I'm just bitter because Google have only sent me 218 visitors so far this month, and don't seem too keen on responding to my emails. *sigh*