Creative use of outdoor advertising
Outdoor advertising has come a long way. It used to be that outdoor advertising meant whacking up a billboard on a major arterial road for a month and hoping that it did its job. The hope being that the consumer received the maximum take up from the message, in the quickest time possible. There are still a lot of examples like that, and I'm sure they are effective in their own way. But of late, I've noticed an increase in innovative, and creative, outdoor advertising executions that steer away from the traditional such as interactive 'scent' bus shelters, messages inviting users to SMS for an immediate response, as well as other non-traditional uses for very traditional channels.
Here's an example I found whilst browsing the web. Coop's Paints made use of the side of a building right through to the car park for this piece of work.
I think you'd agree that if nothing else, it's attention grabbing! What's the most creative example of outdoor advertising that you've seen?
(1 votes, average: 5 out of 5)
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This example is outstanding. I have been searching my stock to load something that will impress and so far have not been able to. Shall do so, when I do come across one.
i saw a snazzy perspective disappearing into the horizon type paintings on the side of a building in budapest but can’t remember what the advertised product was. canon or something. anyway, happy birthday pickle nuts!!!
Thanks G. Did you get a pic of the Budapest one?? Send it through.
While I wouldn’t say PETA has a very creative method of promotion, I would say it’s very attention grabbing (nude protesting)!
Something similar to this paint bucket advert is http://www.grand-illusions.com/opticalillusions/theatre_st_georges/ I don’t know if that’s really advertising, but I think the talk about it, word of mouth would make it ultimately an advertisement, whether they meant it to be that or not.
That’s really ingenious. I haven’t seen something that cool, but I did once see a muffler shop whose mascot was a muffler man made solely of mufflers…
Very creative, thinking outside the box.