With the football season gearing up in Australia I can honestly say, I'm well over it already. Tonight the Socceroos play the first of their world cup qualifying games at Telstra Dome. Sure to draw a big crowd, sure to create a lot of interest... and wait for it... sure to be the subject of some intense sports betting!

If that sort of thing floats your boat, then luckily betfair have you covered. To be honest, betting doesn't appeal to me, call me risk adverse. Then again, perhaps the idea of having to step into a dingy TAB facility puts me off a fair bit as well. I guess that is the big appeal of online betting. You can lay your money on the line without having to walk into a smoke filled, sticky floored, betting place.

I guess the other benefit of football betting is that it is really only a two horse race. With the narrow field, you're more likely to back a winner, in theory anyway. Football fans have had a lot to drool over these past couple of days with the NFL Superbowl taking place yesterday. For me the interest isn't in the game, it's in the advertising. Companies always fork out cash big time to get noticed during the Superbowl in the US. My favourite of this year? Has to be Will Ferrell.