My Project Wonderful Experiment Follow Up
A week ago I posted about my little Project Wonderful experiment. Basically I was wondering whether or not setting my ad spots to have a starting bid of $0.00 would have a positive impact upon my average daily bid rate.
When I started the experiment, the average bid rate for the preceding five days was $0.22. So what impact did this $0.00 experiment have on the average bid rate? Well, sadly, things dropped. For the past five days, the average bid rate per day has been $0.13. The top right hand ad spot has average over 1,600 page views per day over the same five day period. Clearly the experiment was a failure.
Sure, on the plus side it wasn't empty very often (if at all), but on the down side, sending someone away from my beautiful content rich and cognitively rewarding website for the princely sum of $0.00 is just bad for business. With that in mind, I've decided to mix things up a bit and reset the price of the ad spot. Minimum opening bid is now $1 $0.50 per day. I'll check back in seven days.
In other news, if you're an Australian, go join the Australian Survey Panel. You can get paid to do surveys and they may even send you free stuff.
Filed under: Money
Tagged: advertising, make money
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[...] not sure that anyone out there actually cares, but a week ago I extended my ProjectWonderful experiment to try and figure out how to get the most out of my ad block and find the optimum pricing level. [...]