Kontera versus Infolinks
Battle of the content links
I've been using Kontera content links on a few sites for some time now, and whilst they haven't exactly set my little money making world on fire, they have proven to be a slow and steady little earner. Up until recently I'd been under the apparent misapprehension that Kontera were the only player in the content links market, but apparently I was wrong. After some research in forums I found that there was quite a bit of buzz surrounding Infolinks, with people suggesting they paid better than Kontera. Being a natural born sceptic, I decided to take a look myself.
So here's what I did. I ran Kontera on this site for five days, then switched to Infolinks for five days. Here's what I found.
Kontera (18-23 November 2008)
Total revenue: $1.83
CTR: 1.70%
CPM: $0.35
Infolinks (25-30 November 2008)
Total revenue: $3.16
CTR: 1.45%
CPM: $0.54
Kontera links seem to load up slightly quicker than Infolinks, but based on the figures above, Infolinks have the edge in terms of CPM. Kontera seem to have the edge when it comes to reporting, and I have multiple sites setup with Kontera, whereas I'm not sure how to add sites to my Infolinks account (I haven't discovered if that option exists). Both companies have a $100 minimum payout threshold, so there's no difference there.
I may try the same experiment on one of my other sites to see if the results are the same... if I can figure out how to track individual sites with Infolinks that is.
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Tagged: advertising, Infolinks, Kontera
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7 Responses to “Kontera versus Infolinks”
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Be nice. Keep it clean. Stay on topic. No spam.
Would you know how to limit the number of links in infolinks?
[...] I covered yesterday, Infolinks appear to be a decent alternative to Kontera. The only problem is, their dashboard is a little light on for information, and makes it easy for [...]
@Alfie – yes you can, check out my post here.
@swollenpickles – Thank you very much. That’s a good help. I limited the number of links in my website to only one. I don’t want to annoy my visitors by so much links.
@Alfie – if you have wordpress the other thing that you can do (which I do here) is intall a plugin that keeps Kontera/Infolinks out of posts until they have been live for 30 days. That way, you are less likely to annoy your ‘regular’ visitors.
You can also try Q2Click. I’m with them for a while and I’ve quite good earnings.
thanks for info..i read other thumbs up for infolinks..