I'll be honest, when I first read about Infolinks in various forums, I was more than a little sceptical. Whenever a new advertising program kicks off, it's not unusual for discussion boards to become flooded with people spouting off about the overwhelming success they are having with the next big thing, no doubt in the hope of building a few solid referrals to their affiliate link. Never the less, I took the bait, and signed up to Infolinks, because a) these things interest me, and b) if it pays off I can use the money.

In the interests of disclosure, yes, I would love for you to join up to Infolinks using my affiliate link, but that's not the only reason I'm writing this. I'm happy to report that Infolinks has actually worked for me. It's making me money, and if it's working for me, then it can work for you too!

If you're not familiar with Infolinks, they provide 'next generation' in-text advertising. From a layman's point of view they appear similar to Kontera, however, from what I can tell, and the this is the most important point from a publishers point of view, they pay more! By way of comparison, from the 1 July 2008 - 30 November 2008 I was averaging $0.72 eCPM with Kontera. My average eCPM with Infolinks so far is $3.01.

I've implemented Infolinks here and on another site and they providing a return that puts them on a par with Google Adsense. Here's a screen shot of the last seven days.

Here's the sales pitch from InfoLinks:

Infolinks presents the next generation of In-Text Advertising, leading the industry with the most relevant in-text advertising links and the highest revenue share - guaranteed.

Quick and easy setup with no changes to your website
Ads are tightly integrated with your content - no additional space required
Free sign up with no commitments or risk
User triggered, less intrusive advertising that won’t distract from your site’s content
Highly relevant In-Text ads for your site visitors with record high conversion rates

Are you an Online Publisher? Join us now and start linking text to revenue today.

The Infolinks platform is open to any online publisher, big or small, with no sign up fees, hidden commitments or minimum requirements for page views or visitors. So it's definitely worth a look for anyone with their own blog or site, large or small. Infolinks have definitely thrown down the gauntlet, and Kontera are really going to have to step up if they want to maintain their publisher base.

Would I recommend Infolinks? At this point in time, heck yes.