I stumbled upon these gems this afternoon while browsing through some design/advertising websites. These images illustrate that typography can be used for more than just the written word.
These were produced by the H-57 Creative Station Advertising Agency from Milan, Italy. Having a look at their website it appears that they were also responsible for developing the 'Blade' font for the promotion of the Blade movies (I'm not a fluent Italian speaker/reader so much of the website is a mystery to me).
I have to say, when I first glanced at these images I had to take a second look before I realized what was going on here.