A furniture store in the UK has had its advertisements banned for being "offensive and unsuitable for general display".

A BRITISH furniture retailer has been banned from using an ad that claimed its prices were "Sofa King low".

UK advertising watchdog the Advertising Standards Agency (ASA) upheld complaints that the advertisement for The Sofa King store in Northampton, central England, was "offensive and unsuitable for general display".

The ASA acknowledged in its ruling that the ad's strap line "could be interpreted as a derivative" of the F-bomb, "which consumer research had found to be a word so likely to offend that it should not be used in ads at all" - even when it was "relevant to the name of a product".

Source: "Sofa King ad banned in UK over F-bomb similarity", Herald Sun

According to the article, a grand total of three people complained about the ad in August 2011. Furthermore the Sofa King had been using the slogan since they began trading in 2004. That's three complains in nine years. Not huge numbers.

So where the ASA justified in pulling the ad or, as the shock jocks would say, 'is this a case of political correctness gone mad'?

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