Over the past month or so I've received a few emails and private messages in forums from people asking if they can advertise one my site. Obviously I'd love to make this happen, but at the moment I don't have the know how, or the time, to sell ad space privately.
With that in mind, I've finally figured out a way to get Project Wonderful working on SwollenPickles.com. What does this mean? Well, now you can pick up a 125x125 pixel ad spot on Swollen Pickles for as low as $0.70 per day. Why 70 cents? Well I wanted to charge 75 cents, but Project Wonderful rounds to zero, so I set it to 70 cents rather than 80 cents.
Project Wonderful was a good option for me, as it means I don't have to deal with the ad management and exchange of money. That's all handled for me.
For would-be advertisers there are also benefits in having me use Project Wonderful. Firstly, it's managed by an independent third party, and is governed by Project Wonderful. Here's a summary of how the system works.
"Advertising on Swollen Pickles is offered through Project Wonderful. We bring a model of transparency and fairness to online advertising. Ads are sold through our innovative Infinite Auction model: you bid on an advertising slot, and for as long as you are the high bidder, your ad is displayed. You can bid whatever price you'd like for as long as you'd like: two days, a week, a year - it's your choice."
"All bids are in "cost per day" - you simply tell us how much you're willing to pay for a day's worth of advertising, and whenever you are the high bidder, your ad will be displayed! You're only charged for the time periods when your ad is shown. You can also set hard expense limits on your bids, so you'll never get charged more than you expect."
Secondly, Project Wonderful also allows advertisers to view certain statistics for the site they would like to advertise on.
The second advertising option on SwollenPickles.com is the ScratchBack "Tip Jar". I've moved it down the sidebar a little to give the Project Wonderful ads more prominence, and have therefore dropped the ScratchBack price accordingly, from $3.50 down to $1.50. The ScratchBack widget is set to "auto bump" meaning that your link will only stay up for as long as it takes for you to be bumped from the list. In other words the most recent 'tipper' takes the top spot, bumping everyone else down one spot, which would push the last person of the list entirely. With that being said, the 5 links that are on there right now, have been there for over a month now...
So in summary, until I'm able to figure out a simple, easy to manage, system I can use to sell ad space on my own, these are the two easiest methods to advertise your site on SwollenPickles.com.