Want to know the secrets behind how I make money from blogs?
I've been asked a couple of times now to put together a list of my top 10 revenue streams. If you've read through my 'goal updates' then you can probably almost figure them out for yourself. However, in the interests of giving the public what they want, I thought I'd put together a list of my top 10 earners for the 2007/2008 financial year.
Number one: PayU2Blog
Whilst I don't use PayU2Blog on SwollenPickles.com, I do use it on another blog I have set up to specifically take 'paid post' opportunities. Yes, you can call me a posting whore if you like, but answer this. Would you knock back in excess of $1,200 for services rendered?
Here's my tip, if you are going to take on paid posts, do so on a blog you haven't invested to much of yourself into. In other words, don't start taking paid posts on your 'flagship' blog, unless you're happy to be on the receiving end of a google slap. Paid posting is a slippery slop, and involves flying very close to the sun, so wear sunscreen and don't whine if you get burnt... so many metaphors... my head hurts...
Number two: Google Adsense
In 2007/2008 it was almost a three way tie for second place, however Adsense just scrapped in to take second spot. Adsense is a great way to make some extra cash, largely because you can implement it as a 'set and forget' money maker. Adsense requires no effort compared to other money makers like paid posting, but the downside of a passive system like Adsense is that it really requires a high volume of traffic to yield strong results.
Number three: WidgetBucks
WidgetBucks ran a very close third to Adsense, and whilst a relatively new player on the PPC block, performed strongly, particularly in the first half of 2007/2008.
For me, the performance of WidgetBucks dropped off a bit when they changed their policy to restrict the display PPC ads to US based traffic only, and began serving up CPM ads for non-US traffic. All that aside, you can do quite well with WidgetBucks, particularly if you have a large volume of US traffic.
Join WidgetBucks now.
Number four: Shopzilla
Just behind WidgetBucks, Shopzilla slid into fourth place, which is actually quite impressive seeing as though I only used them for around half of the financial year. Shopzilla serve up a range of product based PPC style ads. With Shopzilla you generate earnings by placing "Sponsored Shopping Content" on your website. Their publisher program is still in 'beta' at the moment, however I believe it's set to move beyond beta in the next month or so.
Number five: Pay Per Post
Whilst I used Pay Per Post quite heavily in the first half of 2007/2008, I have become a little disillusioned with their service of late. Whilst they are still definitely viable from a money making perspective, the number of hoops they make you jump through in order to receive payment can make the experience a little painful. Their process of approving posts is also questionable.
For example, the standard steps are you accept an opportunity, write your post and submit it. If approved by Pay Per Post you receive payment 30 days from the date in which the post went live. During the first 30 days of the post being live you are not allowed an 'in-post third party links and ads'. This means keeping ads such as those served by Kontera out of your posts until 30 days have expired. Fortunately that part is not that hard as, if you're running a wordpress blog, you can just install a plugin that will manage that for you. I've had a number of experiences where my posts have taken over 30 days to be reviewed only to be rejected due to not meeting the terms of service.
"Unfortunately, it does not meet our Terms of Service (ToS) in regards to in-post third party links and ads. Once the outside links are removed, please resubmit the post.
Thanks!"
The last post I had rejected was reviewed 34 days following its go live date. If they had reviewed the post during its first 30 days, they would have seen that there were no in-line ads and therefore no ToS breach. I've also had some that were reviewed and rejected on the 29 day for similarly questionable reasons. To be fair, each time I've have had a post rejected I have contacted them and the matter has been resolved. But to me, that just seems like another unnecessary hoop.
With that whinge out I've the way, Pay Per Post are still a legitimate revenue source and are well worth considering.
Number five: Commission Junction
A vast majority of revenue made via Commission Junction came via the eBay affiliate program, prior to eBay ceasing their partnership with Commission Junction and launching their own eBay Partner Network. I would not have made even a quarter of what I have via the eBay affiliate program had it not be for phpBay Pro. I'd been a member of Commission Junction for over a year and hardly made a cent, it wasn't until early in 2008 I took the plunge and purchased phpBay Pro to run on my WordPress sites. The plugin cost me $49.95, and in less than six months has made me over $650 in combined revenue from both Commission Junction and the eBay Partner Network. At that rate of earning, eBay would have been my number one earner for the financial year had I purchased and installed phpBay Pro six months earlier.
Number six: eBay Partner Network
As mentioned above, if I combined the revenue from the eBay Partner Network and Commission Junction, the eBay affiliate program would have been my third highest revenue stream for 2007/2008, in only six months of use. If you have a WordPress blog, you should strongly consider joining the eBay Partner Network and picking up phpBay Pro. It's the easiest money you'll make.
Number seven: Text-Link-Ads
Text-Link-Ads can work well if you have a respectable page rank, although it can be a double edged sword, as the Google monster isn't found of people selling links so there's a danger that you'll cop a slap if they take offence to your link selling. With that said, you may consider it worth the risk. Text-Link-Ads perform solidly on a couple of my other sites, however I've relatively recently begun experimenting with LinkWorth and that is looking like another strong option.
Number eight: Kontera
Kontera is a program I was initially sceptical about. While I still can't see it becoming my number one earner, I have come to appreciate it as a nice little supplementary earner. While the overall average cost per click can be low in comparison to a program like Adsense, the click through rate seems to be a lot higher, so things seem to balance out a little.
If you'd like an invitation to join Kontera contact me via the SwollenPickles.com contact form, leaving your email, and I'll send you one through.
Number nine: LinkWorth
LinkWorth is another program I really only embraced in the final quarter of 2007/2008. Had I run with it for the full 12 months, it would very likely be sitting at number five on this list. LinkWorth rolls together the best elements of programs like Text-Link-Ads, Pay Per Post, Review Me and even Kontera. If you take full advantage of what LinkWorth has to offer, it could very well be the only money making program you'd need. Personally, I'm from the old "don't put all your eggs in the one basket" school, still LinkWorth will definitely be a program I maintain in my portfolio.
Number ten: AuctionAds/ShoppingAds
Prior to me joining Commission Junction and the eBay Partner Network, I used AuctionAds, which has since merged with ShoppingAds, to display eBay auctions on various sites. When I first joined ShoppingAds, things started out with a bang, and it was bringing in good money. Early in the 2007/2008 financial year earnings from ShoppingAds really took a nose dive. This is the reason I eventually took the plunge and joined the eBay affiliate program directly, and I've since stopped using phpBay Pro (besides a few ad blocks I embedded in some posts manually). Still, ShoppingAds may be a good option for those not prepared to take the eBay/phpBay Pro plunge.
So there you have the "big ten". It will be interesting to see how the top ten list changes over the 2008/2009 financial year. As of writing this, I'd expect both Market Leverage and ClickBooth to make an appearance on the list this time next year.
What is your number one?
