ProjectWonderful experiment conclusions
Wednesday, October 29th, 2008
I'm not sure that anyone out there actually cares, but a week ago I extended my ProjectWonderful experiment to try and figure out how to get the most out of my ad block and find the optimum pricing level. During the first week of the experiment I set the opening bid at $0.00 to see if that would encourage more, higher priced bidding. After a five day period the average bid rate per day over that time period was $0.13. Fairly disappointing.
So I decided to up the ante a bit and for the past week or so I've set the opening bid to $0.50. So what has been the average bid rate per day over the last five days? $0.33. Over that same period, the ad spot averaged 1,898 page views per day. Still, hardly impressive in dollar (or cent) terms.
I realise my experiment was hardly scientific, and is probably not even close to achieving 'statistical significance' but never the less, I think I'm able to draw a conclusion. What did I learn? Setting your ad block to open at $0.00 will only encourage a lot of low bidding. My recommendation is if you are wanting to earn from ProjectWonderful, find that minimum price point your happy with and set your opening bid to that.
Go predict how many copies of the Guns 'n' Roses album will be sold in the first week of release. It's the earth shattering question I've posed on Predictify.
